— March 28, 2011 —
By Tobin Harris
Engine Room Apps is in an interesting position.
1) We’re in a market that’s exploding. We originally thought that mobile was a fun and interesting market to play with, but it’s kicking off big-time now. Let’s just say the phone rings very regularly, even though we don’t do any marketing.
2) We’re new to growing a business. Not been there before. Not done that before. So, we make lots of mistakes. Most mistakes cost us hard earned cash, because it’s not fair to let our customers suffer. Staying afloat in businesses isn’t easy for the inexperienced, no-matter how many books you’ve read, nor how many people you seek advice from.
3) We want to offer an amazing service with world-class quality solutions. We’re perfectionists (well, I’m the worst for that), and we want to make stuff that really does improve lives, save the world and be slick and sexy at the same time.
4) Our business is becoming attractive. It’s not just a few guys playing around anymore. We’ve gained a ton of in-house experience, resource and skill in this market. We want to do great things.
Now!
This cocktail of factors means that we want to create the dream company now. That means getting help. Possibly of the financial variety. We feel that bringing a dollop of outside cash and business brains will accelerate our growth, and give us guidance in our business decisions. It will mean we can build the dream faster, and get a foothold in the market before the competition goes crazy.
“Funding is the business equivalent of rocket fuel.”
Josh Kaufman, The Personal MBA
Right now we’re in talks with an investor. It’s fun, but scary too. I’ll be posting about it along the way…
