— March 11, 2011 —
The IGD have released an article about how smartphones are set to revolutionising customer relationships in the supermarket industry.
They also mentioned ASDA price guarantee app, which we developed in 2010.
Asda’s iPhone app now plays a key role in the retailer’s digital strategy by allowing shoppers to validate its Asda Price Guarantee. This commits Asda to being at least 10% cheaper than its main competitors with the retailer refunding the difference if items bought were less than 10% cheaper. The app enables shoppers to input receipt details, compare the cost of their shop with competitors and receive a refund if applicable.
